Tea Export Trends: How Tea Exporters In India Are Adapting To Changing Consumer Preferences
India is one of the world’s largest producers and exporters of tea, renowned for its iconic varieties like Assam, Nilgiri, and Darjeeling. As global tea consumption continues to evolve, Indian tea exporters are adjusting their strategies to meet new consumer demands. From health-conscious choices to the rise of speciality teas, the tea industry is witnessing dynamic shifts. Let’s explore how tea exporters In India are staying ahead of the curve by embracing innovation and adapting to changing consumer preferences. 1. Health and Wellness Trends A major trend that has influenced tea consumption globally is the increasing awareness of health and wellness. Consumers are becoming more health-conscious, favouring teas with functional benefits, such as boosting immunity, aiding digestion, or reducing stress. Herbal and organic teas, in particular, have seen a surge in demand, with varieties like chamomile, peppermint, ginger, and tulsi (holy basil) gaining popularity. Indian tea exporters a