Why Indian Tea Still Reigns in a World Obsessed with Matcha and Bubble Tea
Walk into any café today, and you’ll see it: neon green matcha lattes, pastel-coloured bubble teas with chewy pearls, and influencer-driven “drink of the day” boards. It seems like everyone’s moved on from traditional teas. Or have they? That’s the thing. Behind the trend wave, something deeper is brewing. And it’s not what you think. While social media hypes up new drinks every week, Indian tea, quietly and confidently, hasn’t lost ground. In fact, it’s gaining new relevance, and not just in India. Global buyers, wellness brands, and conscious consumers are circling back to what’s real, rooted, and reliable. And Indian tea continues to offer just that. Let’s dig into why Indian tea still rules the cup, even in a world racing after novelty. A Legacy That Goes Beyond Taste Most trendy drinks come with marketing. Indian tea comes with memory. Darjeeling’s floral elegance, Assam’s boldness, and Nilgiri’s crisp freshness each carry a regional identity. But what sets Indian tea apart ...